NEWS
Will Macho Cultures Gender Balance More Easily?
Will Brazil prove less resistant to shifting gender roles than Anglo-Saxon countries? Paradoxically, I’d suggest that macho cultures and gender balance can actually mix… beautifully. In the 2012 Grant Thornton survey of the gender balance in senior executive roles, Brazil had 27% women and 73% men, compared to the US with 17% women and 83% men. Is Brazilian business already more gender balanced in leadership than the US?
[continue reading...]Recent Posts
To show the recent posts is just one thing you can use this tabbed section for. There are many more. It´s up to your creativity.
20-first
The 20th century is over.
The 21st century will see a new balance in
business between men and women. One never seen before in human history. Are you ready?
20-first works with organisations that seek to move from 20th century mindsets, management styles and marketing approaches into more progressive 21st century forms - and to stay first at the game. Thus our name. It underlies our purpose, and those of the clients we serve.
20-first works with progressive global companies around the world interested in responding to both halves of the market and optimizing both halves of the talent pool - the male and female halves.
More info: www.20-first.com
HOW WOMEN MEAN BUSINESS
Once companies have understood WHY gender balance is an economic imperative, there remains the challenge of HOW to implement it. Many books have described (and decried) the obstacles to progress. How Women Mean Business (2010) is the first book to focus on solutions.
WHY WOMEN MEAN BUSINESS
by Avivah Wittenberg-Cox and Alison MaitlandWhy Women Mean Business (2008) is the powerful, game-changing bestseller that so convincingly presents WHY companies should care about gender. It is a fact-based overview of the huge, global competitive advantage available to those companies that become ‘gender bilingual’.